Who's reading what - understanding FeedBlitz analytics

As a publisher, knowing what works and what doesn't is invaluable - it lets you tune your posts to what reaches your audience the best. FeedBlitz analytics are real-time tools that give you this information.

The following analytics are available to everyone by default:

• Number of posts sent
• Number of subscribers the mail was sent to
• Subscription activity

You can also enable advanced options clicking the relevant checkboxes on your feed's settings page:

• Open tracking (so are people actually reading the emails?)
• Click-through tracking (are they coming back to the blog?)

All the analytics work the same way. You can change parameters using the drop downs, or click on a chart element to drill down to increasing levels of detail. Each chart also has an accompanying report you can copy and paste out of too.

So analyze this! Start with the link on the dashboard, or the pie chart icon for a specific feed at www.feedblitz.com/f?Lists